Election 2012 is fully underway with Newt Gingrich and Mitt Romney in full combat mode while President Obama has given his first televised major speech of in this election year. As the incumbent this time around, the President realizes that this election will in effect be a referendum on his administration’s progress in improving the economy from the dismal state it was when he assumed office three years ago.
This will definitely be a hard sell for Team Obama with unemployment actually increasing during this time and stubbornly wedged in the eight-percent range. The Democrats’ clear strategy this time around is a rehash of its 2010 election year strategy- deflect the focus away from the troubled economy and from promises unkept, and instead put the spotlight on the disagreeable personalities in the GOP. Simply put, draw a distinction between the likeable Obama and his unlikeable opposition.
It logically follows from this plan to have President Obama come off as optimistic (even Reaganesque!) in an attempt to blunt the mountain of negative advertising and questioning that will be aimed at his presidency.
This plan was on display during Tuesday’s State Of The Union speech when Obama emphatically stated the America had not lost its promise. Interestingly, Gallup has just released a poll that asks the electorate about their feelings on this issue and there seems to be a disconnect between Obama’s speech and the mood of the country. As Gallup stated:
Americans’ assessment of the country is not as positive as Obama’s. Fewer than one in five Americans — 18% – are satisfied with the way things are going in the country generally, while 80% are dissatisfied — far worse than the historical average for this measure.
Article Source: Be Elected Posted By Lou
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